We are now in the digital era where most people no longer exert effort doing the usual way of driving around to search for and canvass different products and services. When looking for products or services, we simply just grab our computer, laptop, or smartphone and ask Google about them. We buy products without even driving somewhere. This modern way of shopping provides consumers convenience and provides small businesses with an edge to compete with bigger and more known brands.

To reach your audience, you need to be where they are. And in these modern days, you can find them hanging around the search engines. According to Google Search Statistics display on Internet Live Stats as of April 2020, Google processes an average of over 6 billion search queries per day. These searches are done by roughly 1.7 billion people across the globe. Needless to say, if you want to reach even a fraction of this volume of users, you need to ensure that you are searchable and visible on search engines. And the best way to do so is through search engine optimization.

Search engine optimization offers many benefits. The primary benefits include:

• Improved user experience.
• SEO is one of the primary sources of leads.
• Improved conversion rates.
• SEO helps establish brand credibility.
• It helps boost online presence and brand awareness.
• SEO helps increase closed rates.
• SEO offers a continuous flow of organic and non-paid website traffic.
• Improved website content, quality, and speed.
• It helps companies gain market shares.
• It promotes better cost management.

There is no specific timeline as to how long will it takes for SEO to show relevant results. Search engines rank websites based on the 3 primary elements- authority, crawlability, and relevancy. These 3 primary elements, on the other hand, relies on various factors. This includes but not limited to:

• The quality, quantity, and relevance of your content.
• How each content resonates with your audience.
• Website’s mobile-friendliness.
• Website and page speed.
• Domain and website age, authority, URL, history, and standing.
• Your location.
• User experience.
• Incoming links.
• Search competitiveness of your industry.
• The keyword you are targeting.

Safe to say, you can see results in 4 to 6 months.