Google Ads cost is quite flexible and it depends largely on your campaign budget. You do not need to invest an initial amount to run the campaign. Google will only charge you a certain amount every time users interact with your ads. Google also does not implement a minimum spend requirement or specific contract length. You can run your campaign based on your available budget and end it whenever you want.

SEO and Google Ads differ in many ways. But the major difference between the two, though, is the length of time you can see the results. SEO is a long-term investment and it takes weeks or months before it shows better results. Whilst, Google Ads is the quickest way to drive targeted traffic to your website.

There are three types of Google Ads. These are search network campaigns that appear on Google’s SERPs, display network campaigns that appear on websites or apps, and video campaigns that are displayed on YouTube.

It is important to optimize and manage Google Ads campaign monthly to maximize results. The good thing about Google Ads is that the performance of each campaign can be measured and monitored. This can help you identify which campaigns provide great results and which do not work well. It also provides you an insight on which elements need to be adjusted.

The advertising space is continuously changing and ad campaign results vary day after day. Optimizing your ad campaigns regularly helps you keep up with these changes and ensure that they will continue to expand, improve, and provide the best results.