The tricky part of email marketing is that there is no one to market to if you do not have a subscriber list. Building and adding more addresses to that list is a vital part of this specific online marketing strategy. Here are the different ways we usually do to get people to subscribe to regular commercial messages.

• Lead Magnets - These are valuable products that you give for “free.” The only thing you ask in exchange is the user’s email address.
• Everlasting Content - This is what a lead magnet must contain. The product or information must be valuable and usable for a long period of time. As much as possible it must not expire. It can either be easily accessible or even downloadable to give the user free access to the product they exchanged their emails for.
• CTAs - CTAs or “call-to-action's” are prompts that attract users. It is basically a hyperlink that will lead to a landing page which will allow users to input their email addresses to gain access to the lead magnet.
• Gated Content - It is content that is only partially accessible, visible, or available unless users provide their email address.
• Hub Pages - It is a compilation of web content that tackle closely related subjects. The user can have access to this compilation in exchange for their subscription.
• Quizzes - This is also a strategy to get to know your audience better by creating fun quizzes like how Buzzfeed does and sending the results to their email, which will obviously require them to provide it.

According to research, there are more email users than Facebook users worldwide. Facebook may be the largest social networking website to date, but the number of email users outnumbers Facebookers by about a billion. These numbers alone should convince you. However, there are a lot more reasons why one should consider investing in email marketing.

Email marketing exudes a more personal approach in promoting your brand, product, and/or service. It goes directly into the recipient’s inbox, and you don’t have to worry about them scrolling past it. Emails can also be personalized to fit a recipient’s preference using previously stored data. It also doesn’t cost that much.