Good content is audience-friendly content. And once your content appeals to one user, this user can share the link to your page to other media platforms, creating a direct link to your site. The people who see that link, seeing as it was recommended by someone they follow, clicks on it, directing them to your site. Thus, increasing the traffic of your site. This sharing cycle could go on as long as your content satisfies your audience enough to incline them to share it with others.

Content creation is a more personal approach towards connecting to the desired audience. It is customized rather than generalized. It targets a specific demographic and is aimed to produce content that can satisfy the needs of the selected audience. In the concept of content marketing, you don’t go looking for consumers. Instead, the consumers come looking for you. With this, rapport is built between the audience and the provider. You are able to establish a strong bond with your audience and that will lead to their loyalty to your brand. 

Content creation is a complex process. Researching, writing, and publicizing web content takes a lot of time that business owners may not have the luxury of having. While it is true that wanting something done right means doing it yourself, it may not be your cup of tea. Outsourcing your content can benefit you in such a way that you can ensure the quality of the work that is done, considering you hire good professional creators. It can also give you time to work on other aspects of your business - things that you are more skilled at doing and things that are more important. Outsourcing can also allow you to put out multiple contents on a regular basis. With outsourcing, you are also able to acquire new ideas that you may not have been able to come across before.