Top 5 Must-Try Digital Marketing Trends in 2020
Digital marketing is defined as any marketing form, efforts, and techniques that are done online. Digital marketing trends come and go. Unlike traditional offline marketing, digital marketing changes more quickly. It goes along with the rapidly changing shopping habits of people and with the fast-paced development in technology. In 2020, you will find some new trends that will bring a new flavor to digital marketing. Among these are:
While having a website can help your customers find you online, it is not enough to keep your brand thriving on the world wide web. If you want to drive targeted traffic, gain qualified leads, improve your sales, stand out from the crowd, and grow your business, you need to boost your online presence by being visible on various digital marketing platforms especially on smartphones, social media networks, and major search engines.
Conversational Marketing
Conversational marketing is about communicating with the audience more quickly and in a more personal and conversational approach. Around 82% of customers who asked questions want to quickly receive a response. If traditional strategies are no longer effective, you can opt for AI-based technology offered by an online marketing agency like chatbots that use real-time instant messaging. Conversational marketing will not only help enhance user experience but will also foster greater loyalty and higher engagement.
Artificial Intelligence
If you have not started it yet, 2020 is the best year to integrate artificial intelligence (AI) to your digital marketing in NJ. AI is predicted to be at the heart of every industry and business in the world and they will become more prevalent in new software products and services not only this year but also in the next few decades. This means, starting to adopt AI at the earliest possible time will give you more edge than those latecomers as they will likely to suffer from a serious competitive disadvantage.
Adopting AI provides great benefits to any business organization. It can help thoroughly analyze the search pattern and behavior of the customers, leverage blog posts and social media platforms in understanding shopping trends, and how people find products and services online, accelerate business growth, and cut down staffing costs, among others. AI is starting to get implemented on a few digital services including email personalization, product recommendation, content creation, basic communication, and e-commerce transactions.
Search Engine Optimization
Search engine optimization or simply SEO is a widely used type of digital marketing that is offered by a typical NJ SEO agency. It is the process of optimizing a website’s content to drive more high-quality organic traffic from different search engines such as Google, Yahoo, and Bing. SEO aims to help businesses or websites rank high on search engine results pages (SERPs).
Social Media Management
Social media management is a way of utilizing various social media platforms in promoting businesses online. When doing SMM, the online marketing agency in NJ uses different social media sites to attract attention and traffic. It is also used to increase exposure online and to build meaningful relationships with your target audience on social media.
Search Engine Marketing
Apart from SEO, you can also promote your business on search engines through search engine marketing (SEM). Though both SEO and SEM are part of SEO services in NJ and both involve the search engines, they differ from one another. Unlike SEO, SEM is more like a paid advertising which is displayed on the uppermost part of the SERPs of the search engines.
Video Marketing
Video marketing has started to become in trend late last year and it will continue to bring more opportunities to business organizations this 2020 and the next 5-10 years. Incorporating video marketing will further boost your digital marketing NYC. Videos are considered among the most popular and quickest ways to learn about products and services. They can help improve conversion rates, attract more visitors to your website, and improves customer’s confidence in making purchase decisions online. Not only that, but customers are also more likely to share videos than article posts.
Programmatic Advertising
Programmatic advertising is now one of the newest trends offered by an advanced digital marketing company in NJ. It is about using AI in automating ad buying. This is much more quick and efficient than manual ad buying, thus offering lower customer acquisition costs and better conversion rates.
Content Creation
Years ago, we always say that content is king. And in 2020, the content will still rule. However, unlike in the past years, shorter, spammy, and spun content will no longer bring you anywhere. This 2020 and in the following years, you need to invest more time, effort, and resources creating longer posts that are not only relevant but are also lengthy and with higher quality.
According to Search Engine Journal, long posts rank better than short content not because they are long but because they get 77% more backlinks than the latter. And when it comes to digital marketing, getting more backlinks is critical for driving more organic traffic to your page.
High quality and relevant posts that are at least 3,000 words will not only help establish your brand as an expert of your chosen niche or topic, but it will also provide more value to your readers. With more time needed to read the long-form content, your audience will also more likely to spend more time on your page than they used to. Long-form content also helps decrease bounce rate, increase backlinks and social media shares, improve your Google ranking, and generate more traffic to your website or blog.
